Cary Zayas

About

Storyteller. Strategist. Connector.
I’m a seasoned, award-winning broadcast journalist turned communications pro with a passion for crafting messages that move people and make an impact.

With a proven track record across both the public and private sectors, I specialize in public relations, media strategy, and creative content development. My goal? To help organizations find their voice, tell their story, and build real, lasting connections with the people who matter most.

Whether I’m leading a high-performing team or developing targeted communication campaigns, I thrive on turning ideas into action and strategy into results.

 What I bring to the table:
• Strategic communications & brand storytelling
• Public & media relations
• Content creation across digital, print, and broadcast platforms
• Team leadership & cross-functional collaboration
• Bilingual communication (English & Spanish)

Proud Bobcat—Texas State University grad with a B.A. in Mass Communication/Broadcast Journalism and a Spanish minor, because connecting across cultures is just as important as connecting across platforms.