About

Cathy is a visionary leader and passionate advocate for communities and place-based organizations, bringing over 25 years of experience in branding, wayfinding, and strategic planning. With a dynamic background as a designer, facilitator, and consultant, she understands the intersection of identity, navigation, and experience—helping cities, downtowns, and public spaces connect with the people they serve.

As President of Guide Studio, Cathy leads the evolution of services that empower clients to strengthen their brand, improve engagement, and create meaningful experiences. She is deeply involved in stakeholder collaboration and cross-functional strategy, ensuring that every project is both aspirational and implementable. Driven by a commitment to thoughtful guidance and pragmatic solutions, she continues to champion place-based initiatives that build pride, investment, and connection.

Guide Studio is a strategic design consultancy specializing in branding, wayfinding, and engagement for local governments, public spaces, and place-based organizations. Through our Design With Direction^® methodology, we help cities, downtowns, parks, and civic institutions strengthen identity, improve navigation, and enhance community experiences. From brand strategy to signage systems, we create thoughtful, implementable solutions that inspire pride, investment, and connection.